What are the benefits of Auction Banners (also know as display banners) with Microsoft Retail Media? Select all that apply.

They are cost effective as you only pay when shoppers view it instead of paying a flat fee.

They offer targeted reach.

They extend your brand's reach.

They take category share for maximum brand awareness.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

What are the benefits of Auction Banners (also know as display banners) with Microsoft Retail Media? Select all that apply.


Explanation: The selected answer options are **correct** because Auction Banners (also known as display banners) with Microsoft Retail Media offer several key benefits. Firstly, **they are cost effective as you only pay when shoppers view it instead of paying a flat fee**, making them a performance-driven advertising solution where advertisers only incur costs when their ads are actually seen by consumers. This ensures that advertising spend is tied to impressions and visibility, which is particularly valuable for brands focused on maximizing ROI. Secondly, **they extend your brand's reach**, allowing your advertisements to be displayed on Microsoft properties and other networked platforms, broadening the exposure of your brand to a wider audience. Finally, **they take category share for maximum brand awareness**, meaning Auction Banners help brands secure a prominent presence in a specific product category, increasing brand recognition among consumers and outshining competitors in the same space. These benefits combine to make Auction Banners an effective tool for driving both visibility and engagement in a cost-efficient manner.

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