What are the benefits of Auction Banners (also know as display banners) with Microsoft Retail Media? Select all that apply.

Auction Banners (display banners) in Microsoft Retail Media provide several key benefits. They offer targeted reach because they can be displayed to specific shopper segments based on browsing behavior, purchase history, and demographics, ensuring your ads are seen by the most relevant audience. They extend your brand's reach by appearing across various placements on the retailer's site and potentially off-site, increasing overall visibility beyond direct product searches. They also help take category share for maximum brand awareness by prominently featuring your brand and products within relevant categories, influencing shopper decisions even when they haven't explicitly searched for your brand. The statement about cost-effectiveness is incorrect; while auction-based, payment is typically based on impressions (CPM) or clicks (CPC), not solely on views, and it's not always cheaper than flat fees, as competitive bidding can drive up costs.