Contoso Running Shoes sells their products through retailers and has a primary focus of increasing brand awareness of new products onsite. Contoso Running Shoes should run a Banner Display Ad. True or false?

True. Banner Display Ads are highly effective for increasing brand awareness, especially for new products. They allow for visually rich creative that can capture attention and convey key product features or branding messages to a broad audience across various retail media placements. This direct visual exposure helps familiarize shoppers with the new products, aligning perfectly with Contoso Running Shoes' goal of boosting onsite brand awareness. While other ad formats might focus on direct sales or specific product features, banner ads excel at broad, top-of-funnel awareness.