What does "CTR” mean in the Microsoft Retail Media platform (powered by PromotelQ)?
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Correct answer: How many times shoppers click into your ads after being shown to it. (= Clicks / Impressions).
Why this is the answer
CTR stands for Click-Through Rate, a fundamental metric in digital advertising, including Microsoft Retail Media. It measures the percentage of people who click on an ad after seeing it. The formula is Clicks / Impressions. A higher CTR indicates that your ad creative and targeting are effective in capturing shopper interest. The other options are incorrect: Ad Spend / Impressions describes the cost per impression, not CTR. Views / Impressions is not a standard retail media metric for ad engagement in this context; views are typically impressions themselves. Conversions / Impressions describes the conversion rate, which measures purchases relative to ad views, not clicks.
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