Microsoft Retail Media offers both Impressions and Views (also known as Viewable Impressions). What does Impressions mean in the Microsoft Retail Media platform (powered by PromotelQ)?

The selected answer option is correct because "Impressions" in the Microsoft Retail Media platform (powered by PromotelQ) refers to the number of times your campaigns are shown or served to shoppers. Impressions track how often an ad is displayed to a potential viewer, regardless of whether the shopper clicks or engages with the ad. It is a key metric used to measure the reach and visibility of a campaign, helping advertisers understand how frequently their ads are being exposed to users. Impressions are typically used to evaluate the overall exposure of a campaign, and while they do not indicate engagement, they provide insight into the potential audience size that has seen the ad at least once.