What is the recommended minimum campaign flight time to ensure that your onsite retail media ads can deliver results?

1-2 days

5-7 days

6-8 weeks

12-18 months


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.


Explanation: The selected answer options are **correct** because when analyzing campaign performance, it is important to consider a variety of metrics in addition to ROAS to get a comprehensive view of how the campaign is performing. **Impressions** help gauge the visibility of the campaign by measuring how often the ads were shown to potential customers. This metric is crucial for understanding the reach and exposure of the campaign. **Budget utilization** measures how efficiently the campaign is using its allocated budget. Monitoring this helps ensure that the budget is being spent effectively and that the campaign is not running out of funds too quickly or under-spending. **CTR (Click-Through Rate)** is another important metric, as it measures the effectiveness of the ad in driving engagement. A higher CTR indicates that the ad is compelling enough to encourage clicks from users. Lastly, **CPC (Cost Per Click)** measures the cost efficiency of the campaign by showing how much is being spent for each click. Analyzing CPC alongside ROAS can help determine whether the cost of acquiring a customer is reasonable in relation to the revenue generated. Together, these metrics offer a more complete understanding of campaign performance, allowing advertisers to optimize their strategies for better results.

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