How is Retail Media best defined? Select all that apply.

Retail Media includes advertising on a retailer's website and/or app.

Retaïl Media includes advertising on third-party websites using retailers’ first party shopper data.

Retail Media includes advertising in their brick-and-mortar stores.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

How is Retail Media best defined? Select all that apply.


Explanation: The selected answer options are **correct** because Retail Media is best defined as encompassing a variety of advertising strategies across different platforms where retailers can engage with shoppers. **Retail Media includes advertising on a retailer's website and/or app**, as these digital properties are prime locations for displaying targeted ads to shoppers who are already browsing or shopping for products. Additionally, **Retail Media includes advertising on third-party websites using retailers' first-party shopper data**, which allows brands to reach shoppers outside the retailer’s own platform while leveraging the retailer's rich data to target high-intent consumers. This approach increases the effectiveness of campaigns by using valuable consumer insights to drive ads across various external platforms. Finally, **Retail Media includes advertising in their brick-and-mortar stores**, such as digital signage or in-store audio ads, which allows brands to influence shoppers' purchasing decisions while they are physically present in the store. This multi-channel approach helps brands connect with consumers at every point in their shopping journey, from online to in-store.

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