With conversion tracking, the only thing possible to track is when a customer actually purchases a product.

The statement is False because with conversion tracking, it is not limited to tracking only when a customer actually purchases a product. Conversion tracking allows advertisers to track various actions that align with their business goals, such as form submissions, downloads, sign-ups, calls, or even clicks on a particular ad. In the context of e-commerce, while tracking purchases is a key conversion goal, advertisers can also track other meaningful actions that contribute to the customer journey, like adding items to the shopping cart, viewing specific product pages, or engaging with promotional content. By tracking multiple types of conversions, advertisers gain a deeper understanding of how users interact with their site and can optimize campaigns for better performance across a range of desired outcomes, not just purchases.