Which of the following are true for UET?

UET stands for Universal Event Tracking, which is a tag used by Microsoft Advertising to record user actions on a website. It collects data that helps track conversions, optimize campaigns, and build remarketing lists. You should add the UET tag to all pages of your website to ensure comprehensive data collection for all user interactions. This allows for accurate tracking of conversions and user behavior across your entire site. UET is not recommended when extending search campaigns to Audience Ads because Audience Ads utilize a different tracking mechanism, and UET is primarily designed for search and display network tracking within Microsoft Advertising. Adding UET to Audience Ads campaigns would not provide the necessary data for optimization and could lead to tracking discrepancies.