Saskia is running a search campaign for a major retailer and is writing ad copy. With remarketing, Saskia has the ability to show previous website visitors different ad copy to other people.

This statement is true. Remarketing (or retargeting) allows advertisers to tailor ad copy and offers specifically to users who have previously interacted with their website or app. This means Saskia can create ad copy that acknowledges a user's prior visit, perhaps highlighting products they viewed or offering a special discount, which would be different from the generic ad copy shown to new users. This personalization often leads to higher engagement and conversion rates. Without remarketing, all users would see the same ad copy, regardless of their past interactions.