Louis running a search campaign for a major retailer and wants to remarket to previous site visitors. When doing this, Louis can target site visitors or cart abandoners, but not people who have actually made a purchase.

The statement is False because when remarketing, Louis can target previous site visitors, cart abandoners, and even people who have actually made a purchase. Remarketing allows advertisers to segment audiences based on specific behaviors, such as visiting a website, adding items to a shopping cart, or completing a purchase. By targeting people who have made a purchase, Louis can create campaigns to encourage repeat purchases, upsell related products, or promote customer loyalty offers. This flexibility in targeting makes remarketing a powerful tool, as it allows advertisers to customize messaging and offers based on different stages of the customer journey, including those who have already converted. Thus, remarketing can be used for all stages of engagement, not just for users who haven't completed a transaction.