Lilly currently has a standard Universal Event Tracking (UET) tag implemented, but wants to start using dynamic remarketing on the campaigns. What 2 additional parameters required in UET will Lilly need to add?

For dynamic remarketing to function, the UET tag needs to collect specific information about the products users view on a website. The Product ID (or itemid) is crucial as it uniquely identifies each product, allowing the system to match user browsing behavior with specific items from the product feed. The Page type (or pagetype) parameter tells the UET tag what kind of page the user is currently viewing (e.g., product page, cart page, purchase confirmation page). This context is essential for building relevant remarketing audiences and displaying appropriate dynamic ads. "Product name" is often included in the product feed but is not a required UET parameter for dynamic remarketing functionality. "Page number" is not a standard or required parameter for UET dynamic remarketing.