Which of the following are the three stages of Microsoft Advertising search partner optimization?

Run the publisher report and exclude process weekly for four-to-six weeks.

Access the publisher report to identify and exclude domains with poor performance on the desired KPI

Define the KPI you want.


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Which of the following are the three stages of Microsoft Advertising search partner optimization?


Explanation: The selected answer options are **correct** because these steps represent the three stages of Microsoft Advertising search partner optimization. **Define the KPI you want** is the first stage, where advertisers set the key performance indicators (KPIs) they want to measure, such as conversions, click-through rates, or return on ad spend. This helps establish clear goals for the campaign. The next stage is to **access the publisher report to identify and exclude domains with poor performance on the desired KPI**, where advertisers analyze the performance of different search partners and identify which domains are underperforming. If certain domains are not meeting the desired KPIs, they can be excluded from the campaign to improve overall performance. Finally, **run the publisher report and exclude process weekly for four-to-six weeks** is the ongoing stage where the optimization process is regularly monitored. By reviewing the publisher report weekly for several weeks, advertisers can continue refining their campaigns, ensuring that only high-performing domains are included and that the campaign remains aligned with the defined KPIs. This continuous optimization helps maximize the effectiveness of the search partner network.

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