Jack wants to provide a variety of headlines and descriptions so Microsoft Artificial Intelligence can automatically select the best combination. What ad type should Jack create?

Responsive search ads

Product ads

Expanded text ads

Ad customizers


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

Jack wants to provide a variety of headlines and descriptions so Microsoft Artificial Intelligence can automatically select the best combination. What ad type should Jack create?


Explanation: The selected answer option is **correct** because Jack should create **Responsive search ads**. Responsive search ads allow advertisers to provide multiple headlines and descriptions, and Microsoft's AI automatically tests and selects the best-performing combinations based on user search queries and engagement patterns. This dynamic approach enables the system to tailor the ad content to different search intents, improving the relevance of the ad for each user. By using responsive search ads, Jack can maximize the performance of his search campaigns without manually optimizing every ad variation, as the AI does the heavy lifting to deliver the most effective combinations. This flexibility and automation help achieve better results by presenting highly relevant ads to a wide audience.

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