Contoso Hotels wants to ensure that excessive spend on one campaign does not take budget from other campaigns. Which budget type should they select?

Individual

Shared


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

Contoso Hotels wants to ensure that excessive spend on one campaign does not take budget from other campaigns. Which budget type should they select?


Explanation: The selected answer option is **correct** because **Individual** budget type should be selected by Contoso Hotels to ensure that excessive spend on one campaign does not take budget from other campaigns. When an **Individual** budget is set for each campaign, the budget allocation is strictly confined to that specific campaign, and it cannot be exceeded or used by other campaigns, regardless of how well they are performing. This allows Contoso Hotels to maintain control over the budget for each campaign and prevents the risk of one high-performing campaign draining the budget from others. In contrast, a **Shared** budget allows multiple campaigns to draw from the same budget pool, which could lead to one campaign using up more funds than intended, impacting other campaigns' performance. Therefore, selecting an **Individual** budget type provides more predictability and control over each campaign's spending.

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