Contoso Vacations sells experiences in Mexico. Which of the following targeting opportunities are available to them with Microsoft Advertising?

They can target selected IP addresses.

They can target their ads to people searching about Mexico.

They can target their ads to Mexico for local tourists.

They can target selected postcodes in Mexico.


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Contoso Vacations sells experiences in Mexico. Which of the following targeting opportunities are available to them with Microsoft Advertising?


Explanation: The selected answer options are **correct** because Microsoft Advertising provides several targeting opportunities that allow Contoso Vacations to reach relevant audiences. **They can target their ads to people searching about Mexico**, which allows Contoso to focus their campaigns on users who are actively researching travel destinations or experiences related to Mexico, ensuring that their ads are shown to people who have shown interest in the location. Additionally, **they can target their ads to Mexico for local tourists**, which enables the brand to focus specifically on people within Mexico who are looking for local vacation experiences. This is particularly useful for targeting domestic tourists or residents in Mexico who are interested in exploring different destinations within their own country. These targeting options help Contoso reach both international travelers and local audiences, maximizing the relevance of their ads. The other options, such as targeting selected IP addresses or postcodes, are not as common in Microsoft Advertising and do not align with the platform’s typical targeting capabilities.

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