Which buying models are used in the Microsoft Audience Network?

Cost per click

Cost per thousand impressions

Cost per acquisition

Cost per view (video)


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

Which buying models are used in the Microsoft Audience Network?


Explanation: The selected answer options, **Cost per click**, **Cost per thousand impressions**, and **Cost per view (video)**, are correct because these are the primary buying models used in the Microsoft Audience Network. **Cost per click (CPC)** is used when advertisers are charged based on the number of times a user clicks on their ad, making it a popular model for campaigns focused on driving traffic to websites or landing pages. **Cost per thousand impressions (CPM)** is another common model, where advertisers pay for every 1,000 impressions their ad receives, making it ideal for campaigns focused on brand visibility and awareness. **Cost per view (video)** applies to video ads, where advertisers pay based on the number of views their video ad receives, often used for campaigns aiming to engage users with video content. These models give advertisers flexibility in how they structure their spending based on their specific campaign goals, whether it's driving traffic, increasing brand awareness, or generating engagement with video content.

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