In general, the higher up on the SERP your ad is the less likely it will be to clicked.

The statement is False because, in general, the higher up on the Search Engine Results Page (SERP) your ad is, the more likely it is to be clicked. Ads that appear at the top of the SERP, especially in prominent positions such as the top of the page or in the featured section, are typically more visible and attract more attention from users. Since they are the first thing users see when they perform a search, they have a higher chance of being clicked compared to ads that appear lower on the page. This is why advertisers often aim for top positions to maximize visibility and improve the likelihood of user engagement. The higher position also signals relevance, which further boosts the chances of the ad being clicked. Therefore, the relationship between ad position and click-through rate (CTR) is generally positive, with higher positions correlating to higher click rates.