What is the maximum number of ad descriptions an advertiser can provide for their Responsive Search Ads?

4 ad descriptions

10 ad descriptions

15 ad descriptions

20 ad descriptions


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

What is the maximum number of ad descriptions an advertiser can provide for their Responsive Search Ads?


Explanation: The selected answer option is **correct** because an advertiser can provide up to **4 ad descriptions** for their Responsive Search Ads (RSAs). Responsive Search Ads allow advertisers to enter multiple variations of headlines and descriptions, which are then dynamically combined by the platform's machine learning system to create the most effective ad combinations based on user search queries. For ad descriptions, the maximum allowed is 4, which provides flexibility for the system to test and select the best-performing description alongside the various headlines. This approach helps increase ad relevance by allowing different messages to be shown to different users based on their specific search intent, improving the likelihood of a higher click-through rate (CTR) and better overall campaign performance.

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