What are the words or phrases a user types into a search box referred to as?

An impression

A click

A query

A keyword


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What are the words or phrases a user types into a search box referred to as?


Explanation: The selected answer option is **correct** because the words or phrases a user types into a search box are referred to as **a query**. In the context of search advertising, a query is the search term or phrase that a user enters into a search engine to find information, products, or services. Advertisers then target these queries with relevant ads based on keywords they have selected. A query is essentially the user's input that triggers the search engine to show relevant search results and ads. Unlike a keyword, which refers to the terms an advertiser bids on to trigger their ads, a query represents the actual search behavior of the user. Understanding queries is crucial for optimizing ad targeting and ensuring that ads are shown to the right audience based on their specific search intent.

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