Phuong wants to see details of which queries have been triggering the ads in a campaign that has been running for a few weeks. Which report should Phuong run?
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Correct answer: Search Term report.
Why this is the answer
The selected answer option is correct because Phuong should run the Search Term report to see details of which queries have been triggering the ads in her campaign. The Search Term report provides a detailed list of the actual search queries that users have typed into a search engine, which resulted in her ads being shown. This report is essential for understanding how users are interacting with her ads and which search terms are leading to impressions and clicks. By reviewing the search terms, Phuong can identify new opportunities for keywords to target or negative keywords to add, helping to optimize the campaign's performance and relevance. This insight into the queries driving her ads is vital for improving targeting and maximizing ROI. The other report options, such as the Negative Keyword Conflict report or the Billing Statement report, do not provide the same level of detailed information about search queries.
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