Kat’s Clothes online store has a remarketing list of site visitors applied to a campaign. They want their ads to appear to all potential customers, but apply a positive bid adjustment for customers on the remarketing list. Which targeting option should they choose?

Target and Bid" is the correct option because it allows Kat's Clothes to show ads to all potential customers (the "Target" aspect) while simultaneously applying a positive bid adjustment specifically for users on the remarketing list (the "Bid" aspect). This ensures broad reach with prioritized bidding for high-value audiences. "Bid only" would restrict ad impressions only to users on the remarketing list, which contradicts the goal of reaching "all potential customers.