Kari's Clothes online store has a remarketing list of site visitors applied to a campaign. For this campaign, they only want their ads to appear to customers on the remarketing list. Which targeting option should they choose?

Target and bid

Bid only


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Kari’s Clothes online store has a remarketing list of site visitors applied to a campaign. For this campaign, they only want their ads to appear to customers on the remarketing list. Which targeting option should they choose?


Explanation: The selected answer option is **correct** because Kari's Clothes online store should choose the **Target and bid** targeting option. The **Target and bid** option ensures that the ads are shown exclusively to the customers on the remarketing list. This targeting method not only applies a bid adjustment but also restricts the ad display to only the specific audience on the remarketing list, meaning that only those who have previously interacted with the site will see the ads. This approach is ideal for situations where an advertiser wants to focus their efforts solely on re-engaging past visitors and driving conversions from this specific group, without wasting ad spend on other potential customers outside of the remarketing list. In contrast, **Bid only** would still target a broader audience and apply a bid adjustment to the remarketing list, which is not what Kari's Clothes intends.

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