Norman’s Hardware wants to remarket to people who have visited Normanshardware.com. They have already implemented the Universal Event Tracking (UET) tag on the site and created a remarketing list. At what point will Microsoft Advertising add a site visitor to their remarketing list?

Microsoft Advertising adds a site visitor to a remarketing list whenever the UET tag fires on a page the user visits, regardless of how they arrived at the site. This means both users who click on an ad and those who arrive through other means (e.g., direct navigation, organic search) will be added to the list if they land on a page with the UET tag. The key is the UET tag firing, which signifies a site visit. Simply seeing an ad or performing a search does not trigger the UET tag or add a user to a remarketing list; the user must visit the website.