There are two ad distribution settings in the Microsoft Advertising network. Which setting does Microsoft Advertising recommend?

The entire Microsoft network

Microsoft sites and select partner traffic


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There are two ad distribution settings in the Microsoft Advertising network. Which setting does Microsoft Advertising recommend?


Explanation: The selected answer option is **correct** because Microsoft Advertising recommends using **The entire Microsoft network** for ad distribution. This setting allows ads to be shown across Microsoft's broad network, which includes Microsoft-owned properties like Bing, MSN, and Outlook, as well as selected third-party partner sites. By selecting this option, advertisers can maximize their ad exposure across a wide range of channels, reaching a larger audience and increasing the chances of driving clicks and conversions. Microsoft Advertising suggests this option because it ensures that ads are delivered to users across both Microsoft’s owned sites and its trusted partner network, making it a more comprehensive and effective choice for campaign reach and performance. The other option, **Microsoft sites and select partner traffic**, is more specific and can be used if the advertiser wants to limit their ad distribution to only Microsoft-owned sites and specific third-party sites, but the recommendation is for the broader network to optimize visibility.

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