What are some benefits of using remarketing in your paid search campaign?

Remarketing allows you to target users who have previously interacted with your website or app, making the first three options correct benefits. You can reconnect with past visitors, remind those who abandoned carts to complete purchases, and present relevant upsell or cross-sell offers to existing customers. These strategies typically lead to higher conversion rates and a lower cost per acquisition (CPA) because you're targeting an audience already familiar with your brand and products. Therefore, creating a higher CPA is incorrect; remarketing aims to reduce CPA by focusing on more qualified leads.