Gail's Gifts is choosing an automated bidding strategy. They want to have confidence that their bids are driving as much traffic to their website as possible while staying within their budget. Which bid strategy should they choose?

Maximize Clicks is the best strategy here because Gail's Gifts explicitly wants to drive "as much traffic to their website as possible." This bidding strategy is designed to get the most clicks within a set budget. Target CPA (Cost Per Acquisition) focuses on conversions at a specific cost, not necessarily maximizing traffic. Maximum Conversions aims to get the most conversions, which might not equate to the highest volume of traffic if conversions are less frequent. Enhanced CPC (Cost Per Click) is a semi-automated strategy that adjusts manual bids to potentially get more conversions, but it doesn't prioritize maximizing clicks above all else like Maximize Clicks does.