When using Google Import, which of the following may be modified automatically as part of the import process?
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Correct answer: Location target, Negative keyword match type.
Why this is the answer
The selected answer options are correct because when using Google Import, certain elements, such as location target and negative keyword match type, may be modified automatically as part of the import process. The location target is automatically updated to reflect the location settings from the Google Ads account during the import, ensuring that the campaign is correctly targeting the desired geographic regions. Additionally, the negative keyword match type is automatically adjusted during the import process to match Google's settings, which helps ensure that the imported negative keywords are appropriately matched to the corresponding terms in Microsoft Advertising. While sitelink extensions and ad titles may be part of the import process, they are not automatically modified in the same way as location targeting and negative keyword match types, which are more likely to be adjusted for consistency with Google Ads settings during the import. This automated adjustment helps streamline the transition between platforms, ensuring that the campaigns are as consistent and effective as possible across both networks.
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