Which of the following is true about Universal Event Tracking (UET)?

You need to have 1 UET tag for conversion tracking, and a different UET tag for remarketing.

UET is a piece of JavaScript code.

It works as a ‘key’ that can unlock powerful Microsoft Advertising features.

The UET tag records customer behavior on your website to send to Microsoft Advertising.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

Which of the following is true about Universal Event Tracking (UET)?


Explanation: The selected answer options are **correct** because **Universal Event Tracking (UET)** is a crucial feature in Microsoft Advertising that tracks and records user interactions on a website. **UET is a piece of JavaScript code**, which needs to be placed on the website's pages to collect data on user actions, such as page visits, clicks, and conversions. This JavaScript code works in the background to gather insights into user behavior, which are then sent to Microsoft Advertising for analysis. Additionally, **UET works as a ‘key’ that can unlock powerful Microsoft Advertising features**, enabling advertisers to utilize features like conversion tracking, remarketing, and optimized bidding strategies. By tracking customer interactions, **the UET tag records customer behavior on your website to send to Microsoft Advertising**, providing the platform with valuable data that helps optimize campaigns, improve targeting, and measure the effectiveness of ads. These functions are essential for running successful, data-driven campaigns and making informed decisions about advertising strategies. The incorrect statement about needing separate UET tags for conversion tracking and remarketing is not true, as one UET tag can be used for both purposes.

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