Willow Sporting Goods are concerned that a lot of their ads are being blocked from showing. They believe this is due to keywords that have been set up to prevent ads from being triggered by a certain word or phrase. Which report should they run?

Share of Voice report

Billing Statement report

Negative keyword conflict report

Search Term report


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

Willow Sporting Goods are concerned that a lot of their ads are being blocked from showing. They believe this is due to keywords that have been set up to prevent ads from being triggered by a certain word or phrase. Which report should they run?


Explanation: The selected answer option is **correct** because the **Negative keyword conflict report** is the most appropriate report for Willow Sporting Goods to run when they are concerned that their ads are being blocked due to negative keywords. The **Negative keyword conflict report** shows if any of the negative keywords set in their campaigns are conflicting with the keywords they are targeting, potentially preventing their ads from being triggered. This report helps identify if specific negative keywords are blocking ads from appearing for certain search queries. By reviewing this report, Willow Sporting Goods can identify and resolve conflicts between their target keywords and negative keywords, ensuring that their ads are shown to the right audience. The other reports, such as the **Share of Voice report**, **Billing Statement report**, and **Search Term report**, do not provide the necessary insights into negative keyword conflicts, making them less relevant for addressing this particular issue.

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