Erica wants to add dynamic remarketing to a Microsoft Audience Network campaign. Which steps must Erica take before implementing dynamic remarketing?

Create a Microsoft Merchant Center Store.

Upload image or catalog.

Implement a universal event tracking tag.

Create a search advertising campaign.


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Erica wants to add dynamic remarketing to a Microsoft Audience Network campaign. Which steps must Erica take before implementing dynamic remarketing?


Explanation: The selected answer options, **Create a Microsoft Merchant Center Store**, **Upload image or catalog**, and **Implement a universal event tracking tag**, are correct because they are essential steps Erica must take before implementing dynamic remarketing in a Microsoft Audience Network campaign. **Creating a Microsoft Merchant Center Store** is necessary to establish a place where product information and ads can be managed, allowing dynamic remarketing to display the correct products to users based on their previous interactions. **Uploading an image or catalog** is also crucial because dynamic remarketing requires access to product images and details, which are used to create personalized ads for users who have previously shown interest in those products. Additionally, **implementing a universal event tracking (UET) tag** is necessary to track user behavior on Erica’s website, such as product views or cart additions, and pass that data to Microsoft Advertising for use in dynamic remarketing campaigns. The option to **create a search advertising campaign** is not required specifically for dynamic remarketing, as it is a separate step for search-focused campaigns.

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