You are advertising multiple new hair products your salon has begun to sell. Your goal is to boost the amount of traffic to your site to showcase these products. Which of the following bid models should you use to achieve this?

The selected answer option, CPM, is correct because Cost per Thousand Impressions (CPM) is the ideal bid model to use when the goal is to boost traffic to your site and showcase products. CPM focuses on maximizing the visibility of your ads by charging you for every 1,000 impressions, which is particularly effective for increasing awareness and driving traffic to a website. Since the primary objective is to expose new hair products to a broader audience, CPM allows you to optimize for reach and impressions, ensuring that your ads are seen by as many potential customers as possible. While CPC (Cost per Click) might be appropriate for campaigns focused on driving specific actions like purchases or form submissions, CPM is better suited for campaigns aimed at boosting visibility and generating traffic to a site. CPV (Cost per View) is typically used for video ads and is not the best choice when the goal is primarily driving website traffic.