Which statement best describes an ad impression?

A single time a user arrives on a landing page after clicking an ad.

A single view of an ad by one individual.

A single click of an ad by one individual.

A single time a web page loads.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

Which statement best describes an ad impression?


Explanation: The selected answer option, **A single view of an ad by one individual**, is correct because an ad impression refers to the moment when an ad is viewed by a user. It is counted each time the ad appears on a user's screen, regardless of whether the user interacts with it, such as clicking on the ad. This means that even if the user doesn't click on the ad, as long as it is displayed on their device, it counts as an impression. The other options, such as a user arriving on a landing page after clicking an ad or clicking on an ad, refer to other metrics like clicks or conversions, not impressions. A single web page load does not necessarily correspond to a single ad impression, as multiple ads may be loaded on a page. Therefore, an impression is best defined as the view of an ad by an individual.

Save time. Download the file and earn Microsoft Advertising Certified Expert badge in no time.

Special Offer Microsoft Advertising Roll

Special Offer Microsoft Advertising Roll. Real Exam Questions, Answers, Explanations for All 4 Certification Exams.

Note: We conduct daily checks for updates on the exam, ensuring that the file contains the most recent questions from the actual certification program.

Questions | Answers | Explanations. FREE Updates.

Microsoft Advertising Certified Expert certification exam answers with explanations file demo preview Microsoft Advertising Certified Expert certification program exam answers with explanations file preview

Were do I find this Microsoft Advertising Certified Expert certification exam?

This certification program is available on the Microsoft Advertising Labs. With our file, you can get certified in just a few minutes. Free updates are included.

Save time on exams and spend more time practicing.

Best-value Guides