What is a difference between audience marketing and search marketing?

The selected answer option, Audience marketing tells Microsoft Advertising what kind of people you want to see your ads, is correct because audience marketing focuses on targeting specific groups of people based on their demographics, interests, behaviors, and other characteristics, rather than focusing on keywords or search intent. With audience marketing, you define the audience segments you want to reach, and Microsoft Advertising delivers your ads to users who match those criteria. In contrast, search marketing primarily targets users based on the specific keywords they search for, relying on user intent to determine when and where ads should be