In dynamic remarketing, which of the following statements are true regarding past buyers lists?
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Correct answer: They require customized universal event tracking set up correctly for that product, They are refreshed within minutes, They have past buyers automatically added.
Why this is the answer
Past buyers lists in dynamic remarketing automatically add users who have completed a purchase. This automation relies on a correctly implemented customized universal event tracking (UET) setup, which captures the purchase event and associated product details. The lists are refreshed frequently, typically within minutes, to ensure that the audience segments are up-to-date. While dynamic remarketing can target past buyers, it doesn't guarantee that ads for the same product will be shown again; the ad content depends on the campaign's strategy and available inventory.
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