The Contoso Daily News newspaper is selling display ads on its website using the direct or guaranteed method of selling display advertising. Which statements describe this selling model?

Individual impressions are sold through real-time bidding.

Clients can choose the specific context or location of where their ads are placed.

Clients don't manage their ad campaigns.

It is sold through an agreement, contract, or insertion order.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

The Contoso Daily News newspaper is selling display ads on its website using the direct or guaranteed method of selling display advertising. Which statements describe this selling model?


Explanation: The selected answer options, **Clients can choose the specific context or location of where their ads are placed**, **Clients don't manage their ad campaigns**, and **It is sold through an agreement, contract, or insertion order**, are correct because they describe the direct or guaranteed method of selling display advertising. In this model, **clients can choose the specific context or location of where their ads are placed**, meaning they have control over where their ads will appear on the publisher's site, such as specific sections or pages, ensuring their ads reach the most relevant audience. Additionally, **clients don’t manage their ad campaigns**, as the publisher typically handles the ad placement, optimization, and delivery, relieving clients from the day-to-day management of the campaign. Finally, **it is sold through an agreement, contract, or insertion order**, which is a formal arrangement between the publisher and the advertiser that guarantees ad placement, unlike other models where ads are purchased through auctions. This method provides more predictability and guarantees for both the publisher and the advertiser. The option about individual impressions being sold through real-time bidding is not applicable in this case, as the direct method involves fixed placements rather than auctions.

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