The Contoso Daily News newspaper is selling display ads on its website using the direct or guaranteed method of selling display advertising. Which statements describe this selling model?

Direct or guaranteed selling involves advertisers purchasing ad inventory directly from a publisher, often through an agreement, contract, or insertion order. This model allows advertisers to secure specific ad placements (context or location) on the publisher's website, ensuring their ads appear in desired areas. Unlike programmatic buying, where campaigns are often managed by the advertiser or their agency through bidding platforms, in direct sales, the publisher typically handles the ad serving and campaign management based on the agreed-upon terms. Individual impressions are not sold through real-time bidding in this model; that describes programmatic advertising.