Contoso Investments are bidding for individual display impressions in a real time auction. This is an example of which sales model?

Programmatic sales model

Cost per thousand impressions sales model

Guaranteed sales model

Search advertising sales model


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

Contoso Investments are bidding for individual display impressions in a real time auction. This is an example of which sales model?


Explanation: The selected answer option, **Programmatic sales model**, is correct because bidding for individual display impressions in a real-time auction is a hallmark of the programmatic sales model. In programmatic advertising, advertisers use automated systems and algorithms to bid on ad space in real time, allowing them to target specific audience segments based on data and behavior. This model enables more dynamic and efficient ad buying, as prices and impressions are determined through an auction process, ensuring that ads are placed where they are most likely to drive value. The other sales models, such as the **Cost per thousand impressions sales model**, **Guaranteed sales model**, and **Search advertising sales model**, are distinct in their structures and focus, with programmatic sales being the model specifically tied to real-time auctions for ad impressions.

Save time. Download the file and earn Microsoft Advertising Certified Expert badge in no time.

Special Offer Microsoft Advertising Roll

Special Offer Microsoft Advertising Roll. Real Exam Questions, Answers, Explanations for All 4 Certification Exams.

Note: We conduct daily checks for updates on the exam, ensuring that the file contains the most recent questions from the actual certification program.

Questions | Answers | Explanations. FREE Updates.

Microsoft Advertising Certified Expert certification exam answers with explanations file demo preview Microsoft Advertising Certified Expert certification program exam answers with explanations file preview

Were do I find this Microsoft Advertising Certified Expert certification exam?

This certification program is available on the Microsoft Advertising Labs. With our file, you can get certified in just a few minutes. Free updates are included.

Save time on exams and spend more time practicing.

Best-value Guides