Marco is interested in tracking when people who were shown an ad and didn't click on it, but still went on to purchase at a later date. Using which feature in the Microsoft Audience Network can Marco track this?

View-through conversions (VTCs) track conversions that occur after a user has seen an ad but not clicked on it. This is crucial for understanding the full impact of display and video campaigns, as many users may be influenced by an ad without directly interacting with it. The dimensions tab provides data breakdowns, but not this specific conversion type. Segment functionality allows for audience analysis, but doesn't define the conversion type itself. The publisher website report shows where ads were displayed, not how non-clicks led to conversions.