A customer is searching for a new pair of running shoes. They add a pair of shoes to their cart but then leave the site. Which scenario occurs as a result of dynamic remarketing?

Ads featuring similar running shoes are shown to the customer.

Ads showing shoes from a competitor are shown to the customer.

Ads showing socks from the shoe company are shown to the customer.

Ads featuring the same pair of running shoes are shown to the customer.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

A customer is searching for a new pair of running shoes. They add a pair of shoes to their cart but then leave the site. Which scenario occurs as a result of dynamic remarketing?


Explanation: The selected answer option, **Ads featuring the same pair of running shoes are shown to the customer**, is correct because dynamic remarketing specifically targets users who have previously interacted with a product on a website but have not completed a purchase. In this case, since the customer added a pair of running shoes to their cart and left the site, dynamic remarketing will show ads featuring the exact same pair of shoes they were considering, reminding them of the product and encouraging them to return and complete the purchase. This type of remarketing is highly effective because it focuses on retargeting users with the specific products they have already shown interest in, increasing the likelihood of conversion. The other options, such as showing similar shoes, competitor products, or unrelated items like socks, are not the primary goal of dynamic remarketing, which aims to display the exact products the customer viewed.

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