Anica is using Dynamic Remarketing and wants to treat product viewers and cart abandoners differently. Anica can use different bid modifiers for each of these audiences.

This statement is True. Dynamic Remarketing allows advertisers to tailor bids based on user engagement. Anica can create distinct audience segments for "product viewers" and "cart abandoners" within her campaign settings. For each of these segments, she can then apply specific bid adjustments (modifiers) to increase or decrease bids, optimizing her spending for users with different levels of purchase intent. For example, she might bid higher for cart abandoners, who are closer to conversion, than for product viewers. This granular control helps maximize ROI.