In dynamic remarketing, which of the following statements are true regarding past buyers lists?

They require customized universal event tracking set up correctly for that product

They have past buyers automatically added

They ensure ads for that product are shown again to the buyer.

They are refreshed within minutes


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

In dynamic remarketing, which of the following statements are true regarding past buyers lists?


Explanation: The selected answer options, **They require customized universal event tracking set up correctly for that product**, **They have past buyers automatically added**, and **They are refreshed within minutes**, are correct because they describe key aspects of past buyer lists in dynamic remarketing. **Customized universal event tracking setup is required** to ensure that relevant actions, such as purchases or product views, are tracked accurately for the products being marketed. This tracking helps identify past buyers, enabling the system to target them with relevant dynamic ads. **Past buyers are automatically added** to the remarketing list once they have made a purchase, and they remain in the list for the duration specified by the advertiser. Additionally, **remarketing lists are refreshed within minutes**, meaning that the system quickly updates the list as users take actions like making a purchase, ensuring that ads are shown to the most up-to-date audience. These features help advertisers target users effectively and re-engage past buyers with personalized ads. The statement **they ensure ads for that product are shown again to the buyer** is somewhat misleading, as past buyers are typically removed from remarketing lists after making a purchase to avoid showing them irrelevant ads.

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