Miguel is currently running search and product ads with Microsoft Advertising and wants to understand the ways to take advantage of audience ads. Which of the following are ways in which Miguel can do this?

By using a shopping feed file as the basis for creating Audience Ads campaigns.

By extending search campaigns to Audience Ads with Multi-Channel Management

By creating audience ads campaigns from scratch.

By extending shopping campaigns to Audience Ads.


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Miguel is currently running search and product ads with Microsoft Advertising and wants to understand the ways to take advantage of audience ads. Which of the following are ways in which Miguel can do this?


Explanation: The selected answer options, **By using a shopping feed file as the basis for creating Audience Ads campaigns**, **By extending search campaigns to Audience Ads with Multi-Channel Management**, and **By creating audience ads campaigns from scratch**, are correct because these are the various ways Miguel can take advantage of audience ads with Microsoft Advertising. **Using a shopping feed file** allows Miguel to create dynamic audience ads that feature specific products from his feed, ensuring the ads are highly relevant to his target audience. **Extending search campaigns to Audience Ads with Multi-Channel Management** lets Miguel leverage the performance data from his search campaigns to reach his audience across multiple channels, improving visibility and engagement. Additionally, **creating audience ads campaigns from scratch** enables Miguel to set up new campaigns that are specifically tailored to his audience, allowing for more customized targeting and increased effectiveness. The option of **extending shopping campaigns to Audience Ads** is not applicable because the shopping campaign format is typically focused on product listings and does not directly translate to audience ad targeting.

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