Miguel is currently running search and product ads with Microsoft Advertising and wants to understand the ways to take advantage of audience ads. Which of the following are ways in which Miguel can do this?

Miguel can leverage Audience Ads in several ways. He can create new Audience Ads campaigns from scratch, allowing him to tailor his targeting and creatives specifically for audience networks. He can also extend existing search campaigns to Audience Ads using Multi-Channel Management, which helps broaden the reach of his search ads to relevant audiences beyond the search results page. Finally, he can utilize a shopping feed file to generate Audience Ads campaigns, which is particularly effective for showcasing products to potential customers on audience networks. Extending shopping campaigns directly to Audience Ads is not a distinct method; rather, using a shopping feed is the mechanism for product-based audience advertising.