Which of the following are the values of offsite advertising?

Retailer are allowed to activate their frst-party customer data to help brand advertisers reach shoppers using third-party properties.

Brands can target shoppers at the awareness and consideration stages of the sales funnel

Brands interact with shoppers through a retailer's website, app, or the like.

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Which of the following are the values of offsite advertising?


Explanation: The selected answer options, **Retailers are allowed to activate their first-party customer data to help brand advertisers reach shoppers using third-party properties** and **Brands can target shoppers at the awareness and consideration stages of the sales funnel**, are correct because they highlight the main advantages of offsite advertising. Offsite advertising allows retailers to leverage their first-party customer data to target shoppers on third-party properties, enabling brands to reach a broader audience beyond their own platform. This allows for more precise targeting based on customer behavior, enhancing the effectiveness of the campaigns. Additionally, offsite advertising is valuable in reaching shoppers at the awareness and consideration stages of the sales funnel, which are critical for influencing purchasing decisions before the shopper is ready to buy. These stages offer brands an opportunity to build brand awareness and nurture potential customers, ultimately driving them toward conversion.

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