Microsoft Retail Media platform’s (powered by PromoteIQ) PLAs use category as their primary targeting to serve ads to onsite shoppers. True or false?

Microsoft Retail Media (PromoteIQ) Product Listing Ads (PLAs) primarily use category targeting. This means ads are displayed to shoppers browsing specific product categories on a retailer's website. For example, if a shopper is viewing products in the "Electronics Televisions" category, they will see PLAs for televisions. While other targeting options like keywords or audience segments might be used to refine campaigns, category targeting is the foundational method for PLAs to ensure relevance to the shopper's immediate browsing intent. This direct alignment with the shopper's current category view maximizes ad effectiveness and provides a seamless shopping experience.