Microsoft Certification Exam Answers
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Microsoft Advertising Display & Video Certification All exam questions
- A customer is searching for a new pair of running shoes. They add a pair of shoes to their cart but then leave the site. Which scenario occurs as a result of dynamic remarketing?
- A publisher is a source of display advertising inventory.
- Amanda is applying targeting to her Microsoft Audience Network campaign. Which types of bidding are available? Select al that apply.
- Anica is using Dynamic Remarketing and wants to treat product viewers and cart abandoners differently. Anica can use different bid modifiers for each of these audiences.
- Ayushi is creating a dynamic remarketing list for the Microsoft Audience Network. What is the membership duration range Ayushi can specify?
- Claudine wants to import campaigns from Facebook into the Microsoft Audience Network. Which targets can be imported using the Facebook Import tool? Select all that apply.
- Contoso Carpets have previously run search campaigns, but now want to get started with native ads. What actions should they take before getting started on a Microsoft Audience Network campaign? Select all that apply.
- Contoso Cars run search campaigns that they want to extend to the Microsoft Audience Network. They will need to create new campaigns to do this.
- Contoso Fresh Food is running a Microsoft Audience Network campaign. When you click on one of their ads, where are you redirected?
- Contoso Furniture is creating online video ads. What is the typical file type for video ads that they should use?
- Contoso Furniture is running an online campaign with video ads and paying on a cCPV basis. What does "cCPV" stand for?
- Contoso Investments are bidding for individual display impressions in a real time auction. This is an example of which sales model?
- Contoso Investments are bidding for individual display impressions in an action. This is an example of which sales model?
- Denise is running dynamic remarketing campaigns on the Microsoft Audience Network. She can also use this feature for her search campaigns.
- Erica wants to add dynamic remarketing to a Microsoft Audience Network campaign. Which steps must Erica take before implementing dynamic remarketing?
- Frank is creating a shopping feed-based audience campaign for his online store, Frank's Tools. After selecting 'Create Campaign' in the Microsoft Advertising User Interface, what should Frank select next?
- In dynamic remarketing, which of the following statements are true regarding past buyers lists?
- In the programmatic method of selling display advertising, which statements describe pricing? Select all that apply.
- In which pricing model does an advertiser pay for every thousand impressions?
- Marco is interested in tracking when people who were shown an ad and didn't click on it, but still went on to purchase at a later date. Using which feature in the Microsoft Audience Network can Marco track this?
- Monica wants to view the performance of her Microsoft Audience Network campaiqns. What are ways in which Monica can do this? Select al that apply.
- On the Microsoft Audience Network, which products do not require age targeting?
- Online video ads are not classified as display advertising.
- Richard is creating a dynamic remarketing campaign on the Microsoft Audience Network and is setting the membership duration to 30 days for shopping cart abandoners. What is the minimum number of abandoners needed in this period for the remarketing to work?
- Tailspin Toys are creating their first Microsoft Audience Network campaign. What is the minimum number of images they will need in order to do this?
- The Microsoft Audience Network has a partnership with Shutterstock to make images available for advertisers that do or do not have their own assets to use for their ads.
- To get started with the Microsoft Audience Network, Contoso Snacks will need a minimum of 3 images: a 1200 x 628, a 300 x 250, and a 728 x 90.
- What are the primary lengths, or durations, of video ads? Select all that apply.
- What are the recommended minimum image dimensions for Microsoft Audience Ads images?
- What are the standard dimensions of a leaderboard ad?
- What are the ways in which you can add images to your ads that are extended to the Microsoft Audience Network through your search campaigns? Select all that apply.
- What content is disallowed in the Microsoft Audience Network creative acceptance policy but allowed in the Search policy? Select all that apply.
- What is the aspect ratio of an ad?
- When creating your audience campaigns which the Microsoft Audience Network, it is best practice to use more than one image.
- When expanding search campaigns to the Microsoft Audience Network, ad copy will be generated using approved search text ads.
- When extending a search campaign to the Microsoft Audience Network, what is the maximum audience ads negative bid adjustment?
- When is a customer removed from a dynamic remarketing list?
- When is a customer removed from a product searchers dynamic remarketing list?
- When using the Audience Network Planner how does it describe the audience size? Estimated overall figures: the estimated monthly audience (number of people, per month, in the audience you defined).
- When using the Facebook Import tool, you can import multiple campaigns at a time.
- Where can you use the Facebook Import tool?
- Which of the following are best practices when setting up your campaign?
- Which of the following are components of ad unit specifications?
- Which of the following are forms of display advertising? Select all that apply.
- Which of the following is a way to gather images for your Microsoft Audience Network campaign?
- Which of the following statements are true of view through conversions? Select al that apply.
- Which parameters are required in universal event tracking for dynamic remarketing in audience ads?
- Which signals are used to anchor relevancy for search campaigns expanded to the Microsoft Audience Network? Select all that apply.
- Which statement best describes native ads?
- Why is the Microsoft Audience Network brand safe? Select all that apply.
- With Microsoft Advertising, you can use dynamic remarketing for which of the following?
- You can obtain images for your Microsoft Audience Network campaigns using which resources? Select all that apply.
Microsoft advertising Native & Display All exam questions
- A customer is searching for a new pair of running shoes.They add a pair of shoes to their cart but then leave the site.Which scenario occurs as a result of dynamic re marketing?
- A nica is using Dynamic Re marketing and wants to treat product viewers and cart abandon ers differently.A nica can use different bid modifiers for each of these audiences.
- A unique audience target on the Microsoft Audience Network is Linked In Profile Targeting.
- A yushi is creating a dynamic re marketing list for the Microsoft Audience Network.Whatis the membership duration range A yushi can specify?
- Adding image extensions is a key element in optimizing your campaigns for multi-channel success.What is the imagesize you need to get started?
- Adjusting bid strategies to your desired KP Is is away of optimizing your campaigns for multi-channel success.
- Con to so Cameras wants to run image based ads across the brand safe properties of the MSNwebsite,the Microsoft Edge browser,andOutlook.com.Which ad solution from Microsoft Advertising should Con to so Cameras use?
- Con to so Fitness Company's new Microsoft Audience Network campaign has been running for a few weeks and they want to review its performance.What are the ways in which they candothis?
- Con to so Insurance is running a Microsoft Audience Network campaign and wants to see howthey're performing across a variety of devices.For which devices can they pull this performance data?
- Con to so Investments are bidding for individual display impressions in a realtime auction. This is an example of which sales model?
- Con to so Phones is planning a digital marketing campaign and is buying display advertising on aC PM basis.In this instance,whatdoes"CPM"mean?
- Customers who have seen a brand’sad on both the search and audience network visit the site2.8 x more than those who are only exposed to an a don Bing.
- Erica wants to add dynamic re marketing to a Microsoft Audience Network campaign.Which steps must Erica take before implementing dynamic re marketing?
- Fernando is creating ad copy for his Microsoft Audience Network Ad for a newline of blazers he is marketing.What is the character limit for the long headline Fernando can write?
- For reporting,which column should you add to see separate rows for search,content,and audience ad metrics?
- Francois is going to use the Microsoft Audience Network planner to gather more information for his campaign.Which areas can Francois get insights into using the tool?
- If you are already advertising on Google or Facebook,you can import those campaigns into Microsoft Advertising.Which of the following statements are true when importing accounts from these publishers?
- If your campaign,adgroup,or asset group does not have an ad schedule,the ad will serve based on the last schedule you set.
- In display advertising,whatdoes"M"or"mille"indicate?
- In dynamic re marketing,which of the following statements are true regarding past buyers lists?
- In order for a report file to display rows for Search,Content,and Audience Ads in your Microsoft Audience Network campaign,which column must be selected?
- In the director guaranteed method of selling display advertising,how is pricing set?
- In which of the following places are display ads shown?
- Marco is interested in tracking when people who were shown an ad and didn'tclickonit, but still went on to purchase at a later date.Using which feature in the Microsoft Audience Network can Marco track this?
- Mario is looking to collect audience data on his recent Video Ads campaign using the Audience Network Planner.Mario sees that there is no current data available eventhough the audience segments elected has been active for 2 weeks.What are the steps he should take to find data on the ad?
- Martha is looking to optimize their search campaigns to achieve multi-channel success. What are steps Martha can take in order to achieve this goal?
- Microsoft Audience Network Ads are based on animage or video.When using images,what is the minimum number needed to begin?
- Microsoft Audience Network brand-safe sites include MSN,Outlook.com,and Microsoft.com.
- Microsoft Audience Network Campaign performance data can be viewed by day and hour in the ad schedule tab in the Microsoft Advertising UI.
- Richard is creating a dynamic re marketing campaign on the Microsoft Audience Network and is setting the membership duration to 30 days for shopping cart abandon ers.Whatis the minimum number of abandon ers needed in this period for there marketing to work?
- Tailspin Toys wants to use a CPA metric to measure the effectiveness of its display advertising campaigns.Whatdoes"CPA"standfor?
- The Con to so Daily News newspaper is selling display ads on its website using the director guaranteed method of selling display advertising.Which statements describe this selling model?
- The website administrator for'Taylor's Hiking Equipment'is customizing their U ET tag to pass parameters for Dynamic Re marketing on a new hiking boot ad.In what order should the following steps betaken to complete this task?
- URL Tracking is only available in English speaking markets for the Microsoft Audience Network.
- Video captions area supported video asset in the Microsoft Advertising Audience Network.
- What are common display advertising key performance indicators?
- What are the standard dimensions of a leader board ad?
- What are the standard dimensions of amid-page unit or rectangle ad?
- What does CPC stand for?
- What does vC PM stand for?
- What is best practice when gathering your images for multi-channel success?
- What is the minimum video duration requirement for your video asset to serve on the Microsoft Audience Network?
- What is the number of data points Microsoft Advertising processes on a daily basis?
- When creating a new campaign on the Microsoft Audience Network,in what order are the 4 steps completed?
- When creating an audience ads campaign you need to decide the keywords you want your ad to appear for.
- When is a customer removed from a product searchers dynamic re marketing list?
- When using the Audience Network Planner how does it describe the audience size? Estimated overall figures:the estimated monthly audience(number of people,permonth,in the audience you defined).
- Where do Connected TV ads reach their audiences?
- Which buying models are used in the Microsoft Audience Network?
- Which elements are mandatory when setting up your Microsoft Audience Network Ad?
- Which of the following are best practices for tagging your website to prepare for multi-channel management?
- Which of the following are image requirements when creating an Audience Ad campaign?
- Which of the following are true for U ET?
- Which of the following audience segments can you target or exclude with the Audience Network Planner?
- Which parameters are required in universal event tracking for dynamic re marketing in audience ads?
- Which set of ad dimensions represent common standard interactive advertising bureau (IAB)ad specifications?
- Which types of feed-based ads are supported in the Microsoft Audience Network?
- Which video ad type appears in the video player pre-roll,mid-roll,orpost-roll?
- With Microsoft Advertising,you can use dynamic re marketing for which of the following?
- With the Audience Planner you can view the makeup of the audience you defined,broken down by Interest(in-market audience).
- You are creating a Connected TV Ad campaign and are at the step where you need to create your ad groups.You decide that you want to use the advertiser’s own data to target and engage their existing customers.Which audience option should you choose?
- You can take advantage of audience ads with the Microsoft Audience Network by importing native&display campaigns from Facebook.
- You need atleast 2 images(wide/rectangle images,sized at 1200 x 628 pixels)to get started with Microsoft Audience Ads.
Microsoft Advertising Retail Certification All exam questions
- Contoso Cameras is seeing that their products are being rejected and want to learn why. Where can they go to find this information?
- Contoso Shoes wants to explore which websites their product ads have appeared on. Which report should they run?
- How is it generally recommended you bid on product SKU product groups?
- Julian has been hired as a consultant by Contoso Kitchens to help run PromoteIQ ads. Julian recommends running a banner ad for their newest product on a home appliance store site. What type of advertising is this?
- What is the warning symbol when looking at product issues in the store summary page?
- Which of the following bid strategies allow you to set your own bids? Select al that apply.
- Which of the following statements is true about shopping campaigns? Select all that apply.
Microsoft advertising shopping All exam questions
- A brand advertiser has strong ROA Son are tail media campaign but wants to get more valuestill.If the campaign is not capped by budget,what are the best optimization strategies to apply?
- A product appears in both a high priority(campaignA)withabidof$1,and low priority (campaignB)withabidof$10.Which will be used for a relevant query?
- Brian has a new product and wants to setup a Smart Shopping campaign.Whatisthe correct sequence of steps Brian needs to follow in order to do this?
- Clicks on product ads are charged on what basis with Microsoft Advertising?
- Con to so Bikes have forgotten to update,orre-upload,their product feed file.After how long will their feed file expire if it's not updated or re-uploaded?
- Con to so Cameras are collecting images and image links for their product feed file.Whatare some product image best practices they should adhere to?
- Con to so Cameras Inc.is adding a merchant promotion to it sad for 10%off.What clickable text will be added to Con to so Cameras'ad to highlight the promotion?
- Con to so Cameras is seeing that their products are being rejected and want to learn why. Where can they goto find this information?
- Con to so Cameras is setting up a new Smart Shopping campaign.What is the recommended amount of time they should keep their Return On Advertising Spend(ROAS)targetas-is during the algorithm's learning period?
- Con to so Cameras wants to group their products into the following sets:highmargin products,special offers,and seasonal offers.Which feed field can they use to do this?
- Con to so Cameras wants to run ads that have rich product information,including a product image and store name.What types of ads should they create?
- Con to so Cameras wants to submit local product information for their local inventory ads. How do they do this?
- Con to so Cameras'campaigns have been running for six weeks.Where can they find reporting and analysis for their shopping campaigns?
- Con to so Candies wants to change its store name in the Microsoft Merchant Center.Who can amend the store name?
- Con to so Clothing has frequent updates to the sale price and product availability attributes for specific products in their campaign.They also do not have an API setup.Whichofthe following is Con to so Clothing's best option?
- Con to so Films wants to filter their products.Which of the following attributes cannot be used to filter their products in a shopping campaign?
- Con to so Foods are creating a shopping feed and completing the product category field. Microsoft Advertising supports the use of both string such as Electronics> Communications>Telephony>Mobile Phones and Product Category IDs such as'267'.
- Con to so Hair Supplies wants to run a report that shows performance data such as clicks, impressions,and conversions for each product group in their feed.Which report should theyrun?
- Con to so Jewelry store wants to review the import status of their mostrecent Google Merchant Center import.Where will they find this in the Microsoft Advertising User Interface?
- Con to so Jewelry Store wants to start using product ads and Microsoft Shopping Campaigns from scratch.What is the correct sequence of steps they need to follow in order todothis?
- Con to so Kitchen Supplies are running product ads.When a searcher clicks on their ad, which of the following happens?
- Con to so Kitchens is a company running Sponsored Brands on a home appliance store site. What role does the store site play?
- Con to so Kitchens wants to implement product ratings but do not have a feed file for this. They've heard that ratings from one supplier do not require an additional feed.Which supplier is this?
- Con to so Lighting wants to setup Local Inventory Ads(LIAs)for their Microsoft Shopping Campaigns.In what order should the following steps betaken to setup them up?
- Con to so Pet Supplies has noticed a recent dip in impressions in their shopping campaign and want to explore.Where can they do this?
- Con to so Pet Supplies wants to run a report that shows negative keywords and the products they are preventing from showing.Which report should they run?
- Con to so Shoes want to explore which websites their product ads have appeared on.Which report should they run?
- Con to so Toys has decided to create a"catch-all"campaign with an all-products product groupinit.As a best practice,how should they bid in this scenario?
- Con to so Widget s is a new advertiser creating a new store in Microsoft Merchant Center and their store is rejected.What are possible reasons for this?
- E lodie is running shopping campaigns for her new website.Which bid strategies are available to her?
- How does Microsoft Advertising define impression share?
- How is it generally recommended you bid on productS KU product groups?
- How many custom label attributes can you add for each product?
- Hugo is setting up a new shopping campaign for a new product line.Which bid strategy can Hugo use if using a third party bid management tool?
- Julian has been hired as a consultant by Con to so Kitchens to help run Promote IQ ads. Julian recommends running a banner ad for their newest product on a home appliance storesite.What type of advertising is this?
- Microsoft Shopping Campaigns pull which of the following from the advertiser'sfeed?
- Product ads contain which of the following?
- Smart Shopping Campaigns take precedence over standard shopping campaigns.
- Ted wants to create astore in the Microsoft Advertising User Interface(UI).Where does Ted need togo in the UI to do this?
- The products rating feed file is contained in the shopping feed file.
- The store name in a product ad is taken from the advertiser's product feed.
- What are benefits of using the onsite Product Listing Ads(PLAs)solution in are tail media program?
- What are some best practices when trying to optimize your description in the product feed?
- What are the benefits to opting-into the automatic item updates in your Microsoft Shopping Campaigns'feeds?
- What are two ways you can create a Microsoft Shopping campaign?
- What does the non-targeted report in'store issues'tellyou?
- What is the Microsoft Advertising product ad maximum file size for the product image?
- When Con to so Clothing is submitting partial feed updates,which of the following attributes can be updated without editing their full feed?
- When creating a new shopping campaign you select'sell products from your catalog'as your campaign goal.After this you select your campaign subtype,and can choose between Smart Shopping,Standard Shopping,or Dynamic Shopping.
- When looking at product issues in the store summary,what is the symbol for a warning?
- Where do you go in the Microsoft Advertising User Interface to carryout a merchant center import?
- Which of the following advertisers would NOT be eligible to use Microsoft Shopping Campaigns?
- Which of the following are benefits of utilizing local inventory ads?
- Which of the following are required attributes when creating a shopping feed?
- Which of the following are the values of offsite advertising?
- Which of the following are useful Microsoft Advertising reports for your shopping campaigns?
- Which of the following is a best practice for shopping campaign structures?
- Which of the following is an optional attribute when creating your product feed?
- Which of the following is away to verify your domain when setting up Microsoft Advertising shopping?
- Which of the following statements are true about Smart Shopping?
- Which of the following statements describe the benefits of setting up a Smart Shopping campaign?
- Which of the following statements is true about shopping campaigns?
- Which report should you run to see what your audience is searching for when your product ads are shown?
- Zoe is setting up Microsoft Advertising Shopping.Select three ways in which Zoe can verify herdomain.
microsoft display and video All exam questions
- A customer is searching for a new pair of running shoes. They add a pair of shoes to their cart but then leave the site. Which scenario occurs as a result of dynamic re marketing?
- A unique audience target on the Microsoft Audience Network is LinkedIn Profile Targeting
- Adding image extensions is a key element in optimizing your campaigns for multi-channel success. What is the image size you need to get started?
- Adjusting bid strategies to your desired KPIs is a way of optimizing your campaigns for multi-channel success.
- Anica is using Dynamic Re marketing and wants to treat product viewers and cart abandoners differently. Anica can use different bid modifiers for each of these audiences.
- At which levels can you add images to your search campaigns?
- Ayushi is creating a dynamic re marketing list for the Microsoft Audience Network. What is the membership duration range Ayushi can specify?
- Contoso Cameras wants to run image based ads across the brand safe properties of the MSN website, the Microsoft Edge browser, and Outlook.com. Which ad solution from Microsoft Advertising should Contoso Cameras use?
- Contoso Fitness Company's new Microsoft Audience Network campaign has been running for a few weeks and they want to review its performance. What are the ways in which they can do this?
- Contoso Insurance is running a Microsoft Audience Network campaign and wants to see how they're performing across a variety of devices. For which devices can they pull this performance data?
- Contoso Phones is planning a digital marketing campaign and is buying display advertising on a CPM basis. In this instance, what does "CPM" mean?
- Customers who have seen a brand's ad on both the search and audience network visit the site 2.8x more than those who are only exposed to an ad on Bing.
- don't manage their ad campaigns, and It is sold through an agreement, contract, or insertion order, are correct because they Contoso Investments are bidding for individual display impressions in a real time auction. This is an example of which sales model?
- Erica wants to add dynamic re marketing to a Microsoft Audience Network campaign. Which steps must Erica take before implementing dynamic re marketing?
- extending search campaigns to Audience Ads with Multi-Channel Management, and By creating audience ads campaigns from When using the Audience Network Planner how does it describe the audience size? Estimated overall figures: the estimated monthly audience (number of people, per month, in the audience you defined).
- Fernando is creating ad copy for his Microsoft Audience Network Ad for a new line of blazers he is marketing. What is the character limit for the long headline Fernando can write?
- Gabriella is using inline performance reports for her Microsoft Audience Network campaigns. Which of the following can Gabriella see inline?
- If your campaign, ad group, or asset group does not have an ad schedule, the ad will serve based on the last schedule you set.
- Images are the only format of Display advertising.
- In display advertising,what does "M"or "mille"indicate?
- In dynamic re marketing,which of the following statements are true regarding past buyers lists?
- In the direct or guaranteed method of selling display advertising, how is pricing set?
- In the programmatic method of selling display advertising, how is pricing set?
- Mario is looking to collect audience data on his recent Video Ads campaign using the Audience Network Planner. Mario sees that there is no current data available even though the audience segment selected has been active for 2 weeks. What are the steps he should take to find data on the ad?
- Microsoft Audience Network Ads are based on an image or video. When using images, what is the minimum number needed to begin?
- Microsoft Audience Network Campaign performance data can be viewed by day and hour in the ad schedule tab in the Microsoft Advertising Ul.
- Microsoft Audience Network offers a detailed publisher report showing every domain driving traffic to your campaigns.
- Microsoft Audience Network Video Ads can run up to how many seconds?
- Miguel is currently running search and product ads with Microsoft Advertising and wants to understand the ways to take advantage of audience ads. Which of the following are ways in which Miguel can do this?
- Mike wants to use filters in reports to be able to view the performance of Audience Ads in the campaign performance report. Which column is added to be able to view this?
- product ID and page type parameters, 3. Customize additional UET code to include product ID and page type parameter values, 4. Paste customized UET code into all website pages, and 5. Validate with UET tag helper, are correct because they represent the Which buying models are used in the Microsoft Audience Network?
- re marketing without a Microsoft Merchant Center Store or without customizing the standard universal event tracking tag, are In dynamic re marketing, which of the following statements are true regarding past buyers lists?
- Richard is creating a dynamic re marketing campaign on the Microsoft Audience Network and is setting the membership duration to 30 days for shopping cart abandoners. What is the minimum number of abandoners needed in this period for the re marketing to work?
- shown. The statement With audience ads, you decide which keywords you want your ads to appear for is incorrect because Which parameters are required in universal event tracking for dynamic re marketing in audience ads?
- Tailspin Toys wants to use a CPA metric to measure the effectiveness of its display advertising campaigns. What does “CPA" stand for?
- The Contoso Daily News newspaper is selling display ads on its website using the direct or guaranteed method of selling display advertising. Which statements describe this selling model?
- the UET (Universal Event Tracking) tag is implemented on all pages on your website is another best practice because it enables You can take advantage of audience ads with the Microsoft Audience Network by importing native & display campaigns from Facebook.
- The website administrator for Taylor's Hiking Equipment’ is customizing their UET tag to pass parameters for Dynamic Re marketing on a new hiking boot ad. In what order should the following steps be taken to complete this task?
- They require customized universal event tracking set up correctly for that product, are correct because they describe key aspects Marco is interested in tracking when people who were shown an ad and didn't click on it, but still went on to purchase at a later date.Using which feature in the Microsoft Audience Network can Marco track this?
- UET is not recommended when extending search campaigns to Audience Ads, are correct for the following reasons. UET stands for With the Audience Planner you can view the makeup of the audience you defined, broken down by Interest (in-market audience).
- Video captions are a supported video asset in the Microsoft Advertising Audience Network.
- What are the benefits of extending your search campaigns to Audience Ads?
- What are the standard dimensions of a leader board ad?
- What are the standard dimensions of a mid-page unit or rectangle ad?
- What does vCPM stand for?
- What is a difference between audience marketing and search marketing?
- What is optional when setting your bid and budget when creating an Audience Ad campaign?
- What is the correct order of steps to create an online video ad campaign?
- When advertising on the Microsoft Audience Network, you have the ability to exclude selected publisher partners where your ad appears.
- When creating a new campaign on the Microsoft Audience Network, in what order are the 4 steps completed? Organize the options in the correct order.
- When is a customer removed from a product searchers dynamic re marketing list?
- Which of the following are benefits of using the Audience Network Planner?
- Which of the following are best practices for images for the Microsoft Audience Network?
- Which of the following are display advertising metrics?
- Which of the following are image specifications for the Microsoft Audience Network?
- Which of the following are true for UET?
- Which of the following brand safe sites are included in the Microsoft Audience Network?
- Which of the following can you apply to your Microsoft Audience Network campaign?
- Which statement best describes an ad impression?
- Which video ad type appears in the video player pre-roll, mid-roll, or post-roll?
- Who does Microsoft partner with to provide over 300 million free, commercially licensed images for use when creating audience ads?
- Why is display advertising effective?
- With Microsoft Advertising, you can use dynamic re marketing for which of the following?
- You are advertising multiple new hair products your salon has begun to sell. Your goal is to boost the amount of traffic to your site to showcase these products. Which of the following bid models should you use to achieve this?
- You need at least 2 images (wide/rectangle images, sized at 1200 x 628 pixels) to get started with Microsoft Audience Ads.
microsoft retail All exam questions
- A brand advertiser has strong ROAS on a retail media campaign but wants to get more value still. If the campaign is not capped by budget, what are the best optimization strategies to apply?
- A product appears in both a high priority (campaign A) with a bid of $1, and low priority (campaign B) with a bid of $10. Which will be used for a relevant query?
- Amelia wants to run a report that shows performance data such as clicks, impressions, and conversions for each product in the feed. Which report should Amelia run?
- and Enables an advertiser to use one feed file for Google and Microsoft Advertising, are correct because they outline the key enabling an advertiser to use one feed file for Google and Microsoft Advertising simplifies campaign management by allowing the What is the Microsoft Advertising product ad maximum file size for the product image?
- Both Product_Type and Product_Category attributes recognize which sign as their delimiter
- Brian has a new product and wants to set up a Smart Shopping campaign. What is the correct sequence of steps Brian needs to follow in order to do this?
- Contoso Bikes have forgotten to update, or re-upload, their product feed file. After how long will their feed file expire if it's not updated or re-uploaded?
- Contoso Cameras are collecting images and image links for their product feed file. What are some product image best practices they should adhere to?
- Contoso Cameras Inc. is adding a merchant promotion to its ad for 10% off. What clickable text will be added to Contoso Cameras' ad to highlight the promotion?
- Contoso Cameras is setting up a new Smart Shopping campaign. What is the recommended amount of time they should keep their Return On Advertising Spend (ROAS) target as-is during the algorithm's learning period?
- Contoso Cameras wants to group their products into the following sets: high margin products, special offers, and seasonal offers. Which feed field can they use to do this?
- Contoso Cameras wants to run ads that have rich product information, including a product image and store name. What types of ads should they create?
- Contoso Cameras wants to submit local product information for their local inventory ads. How do they do this?
- Contoso Cameras’ campaigns have been running for six weeks. Where can they find reporting and analysis for their shopping campaigns?
- Contoso Candies wants to change its store name in the Microsoft Merchant Center. Who can amend the store name?
- Contoso Clothing has frequent updates to the sale price and product availability attributes for specific products in their campaign. They also do not have an API set up. Which of the following is Contoso Clothing's best option?
- Contoso Films wants to filter their products. Which of the following attributes cannot be used to filter their products in a shopping campaign?
- Contoso Foods are creating a shopping feed and completing the product category field. Microsoft Advertising supports the use of both string such as Electronics > Communications > Telephony > Mobile Phones and Product Category IDs such as ‘267.
- Contoso Hair Supplies wants to run a report that shows performance data such as clicks, impressions, and conversions for each product group in their feed. Which report should they run?
- Contoso Jewelry store wants to review the import status of their most recent Google Merchant Center import. Where will they find this in the Microsoft Advertising User Interface?
- Contoso Jewelry Store wants to start using product ads and Microsoft Shopping Campaigns from scratch. What is the correct sequence of step: they need to follow in order to do this?
- Contoso Kitchen Supplies are running product ads. When a searcher clicks on their ad, which of the following happens?
- Contoso Kitchens is a company running Sponsored Brands on a home appliance store site. What role does the store site play?
- Contoso Kitchens wants to implement product ratings but do not have a feed file for this. They've heard that ratings from one supplier do not require an additional feed. Which supplier is this?
- Contoso Lighting wants to set up Local Inventory Ads (LIAs) for their Microsoft Shopping Campaigns. In what order should the following steps be taken to set up them up?
- Contoso Pet Supplies has noticed a recent dip in impressions in their shopping campaign and want to explore. Where can they do this?
- Contoso Pet Supplies wants to run a report that shows negative keywords and the products they are preventing from showing.Which report should they run?
- Contoso Shoes want to explore which websites their product ads have appeared on. Which report should they run?
- Contoso Toys has decided to create a "catch-all" campaign with an all-products product group in it. As a best practice, how should they bid in this scenario?
- Contoso Widgets is a new advertiser creating a new store in Microsoft Merchant Center and their store is rejected. What are possible reasons for this?
- Elodie is running shopping campaigns for her new website. Which bid strategies are available to her?
- How can using the Google Merchant Center import tool benefit an advertiser?
- In a shopping campaign, bidding should be higher when reaching a more granular level.
- increase click through and sell-through of products and Brand advertisers only pay when a shopper clicks on a PLA, are correct How is it generally recommended you bid on product SKU product groups?
- Julian has been hired as a consultant by Contoso Kitchens to help run PromotelQ ads. Julian recommends running a banner ad for their newest product on a home appliance store site. What type of advertising is this?
- Microsoft Shopping Campaigns pull which of the following from the advertiser's feed?
- Microsoft Shopping Campaigns serve on mobile devices.
- Nicole has verified her domain with universal event tagging for other Microsoft Advertising products, but will still need to verify her domain again for Microsoft Shopping.
- of products.
- optimization at the query level, and Serves product ads on search and responsive ads on native, are correct because they highlight Combining a streamlined and simple campaign structure with automated optimization at the query level is also a key benefit, as Hugo is setting up a new shopping campaign for a new product line. Which bid strategy can Hugo use if using a third party bid management tool?
- optimization at the query level, and Serves product ads on search and responsive ads on native, are correct because they highlight Combining a streamlined and simple campaign structure with automated optimization at the query level is also a key benefit, as Which of the following statements are true about Smart Shopping?
- Price drop extensions work on both search and product ads.
- properties.
- reach shoppers using third-party properties and Brands can target shoppers at the awareness and consideration stages of the Smart Shopping Campaigns take precedence over standard shopping campaigns.
- Shopping', 4. Choose your store market, 5. Select 'Campaign settings', and 6. Create Responsive Ad, are correct because they Contoso Cameras is seeing that their products are being rejected and want to learn why. Where can they go to find this information?
- similar to the description of the product on the page, and Include all relevant keywords in the description, are correct because platform policies. Ensuring the ad product description is similar to the description on the product page is important for consistency Which of the following are benefits of utilizing local inventory ads?
- Ted wants to create a store in the Microsoft Advertising User Interface (UI). Where does Ted need to go in the UI to do this?
- What are benefits of using the onsite Product Listing Ads (PLAs) solution in a retail media program?
- What are the benefits to opting-in to the automatic item update in your Microsoft Shopping Campaigns' feeds?
- What are the benefits to opting-in to the automatic item updates in your Microsoft Shopping Campaigns' feeds?
- What does the non-targeted report in ‘store issues’ tell you?
- When a new shopping campaign is created, an ad group with a product group is created by default. What type of product group is this?
- When Contoso Clothing is submitting partial feed updates, which of the following attributes can be updated without editing their full feed?
- When looking at product issues in the store summary, what is the symbol for an error?
- Where do you go in the Microsoft Advertising User Interface to carry out a merchant center import?
- Which of the following are acceptable feed file types?
- Which of the following are examples of product ad enhancements?
- Which of the following is a way to verify your domain when setting up Microsoft Advertising shopping?
- Which of the following Share of Voice attributes can you include in the product dimension report?
- Which of the following statements about the redirect URL attributes in a product feed file is true?
- You can use the search term report for shopping campaigns.
- Your shopping feed file expires after 30 days unless refreshed or updated.
- Zoe is setting up Microsoft Advertising Shopping. Select three ways in which Zoe can verify her domain.
microsoft retail media All exam questions
- advertisers to easily gather campaign insights and make in-flight optimization s, which allows brands to monitor their campaign spend and maximizing ROI. Secondly, Retail Media Offsite empowers brands to reach retailers' first-party shoppers wherever they Contoso Running Shoes sells their products through retailers and has a primary focus of increasing brand awareness of new products onsite. Contoso Running Shoes should run a Banner Display Ad. True or false?
- Auction Banners are a CPM, impression-based on-site solution for brands who want to increase brand awareness. True or false?
- Contoso Kitchen Appliances sells their products through retailers and wants to better promote their products to in-market shoppers. Why should their advertisers consider using Microsoft Retail Media? Select all that apply.
- Digital signage and audio promoted in the retailer stores by brand advertisers are not considered part of the omni channel Retail Media ecosystem. True or false?
- For a brand selling lots of products with a budget, what is the ideal number of products per category to start with in a PLA campaign?
- for how many times shoppers click into your ads after being shown to it (= Clicks / Impressions). CTR, or Click-Through Rate, is a What does "Report Interval" refer to in the campaign reporting?
- How is Retail Media best defined? Select all that apply.
- How is using retail media beneficial to brand advertisers? Select all that apply.
- In addition to ROAS, what additional metrics should you consider when analyzing campaign performance? Select all that apply.
- Media offer several key benefits. Firstly, they are cost effective as you only pay when shoppers view it instead of paying a flat fee, Auction Banners may appear within product carousels on highly visible pages across a retailer's site. True or false?
- Microsoft Retail Media offers both Impressions and Views (also known as Viewable Impressions). What does Impressions mean in the Microsoft Retail Media platform (powered by PromotelQ)?
- Microsoft Retail Media platform's (powered by PromotelQ) PLAs use category as their primary targeting to serve ads to onsite shoppers. True or false?
- of products.
- Onsite retail media programs allow brands to interact with shoppers through a retailer's digital properties. True or false?
- PLAs and Auction Banner Ads are served based on auctions, competing with other advertisers' corresponding ads. True or false?
- Retail Media is considered a closed loop ecosystem because it provides clear and proven attribution and reporting that draw a direct line from advertising back to product sales and Return-On-Ad-Spend (ROAS). True or false?
- Retail Media is considered the third and biggest wave of digital advertising after search and social media. True or False?
- Retail Media is only considered a lower-funnel media strategy that only helps with conversions (i.e., product sales) rather than awareness, consideration, retention, or loyalty in a shopper journey. True or false?
- The preset report "Sales Report" provides impressions and clicks by SKU.True or false?
- their campaigns are automatically extended to Microsoft properties only when the ad can't be served onsite, which ensures that privacy, offering a compliant alternative. Finally, they show targeted ads where shoppers browse off of a retailer's website to drive What are the benefits of Auction Banners (also know as display banners) with Microsoft Retail Media? Select all that apply.
- Using retail media, both retailers and brand advertisers can increase product sales by enabling brand advertisers to promote their products. True or false?
- What are the key benefits of Retail Media offsite advertising? Select all that apply.
- What are the key benefits of retail media onsite advertising compared to offsite advertising? Select all that apply.
- What are the main metrics to monitor when optimizing retail media campaigns? Select all that apply.
- What does "Campaign Budget Interval" mean in the Microsoft Retail Media platform(powered by PromotelQ)?
- What does "Campaign Flight Date" refer to in the Microsoft PromotelQ platform?
- What does "Campaign Type" refer to in the campaign reporting?
- What does "CTR” mean in the Microsoft Retail Media platform (powered by PromotelQ)?
- What does "Report Period" refer to in the campaign reporting?
- What does "Vendors" refer to in the campaign reporting?
- What does “CPC” mean in the Microsoft Retail Media platform (powered by PromotelQ)?
- What does “CPM” mean in the Microsoft Retail Media platform (powered by PromotelQ)?
- What does “PLA” mean in the Microsoft Retail Media platform (powered by PromotelQ)?
- What does “Total Sales” mean in the Microsoft Retail Media platform (powered by PromotelQ)?
- What is considered a good benchmark ROAS for the Microsoft Retail Media onsite campaigns?
- What is the recommended minimum campaign flight time to ensure that your onsite retail media ads can deliver results?
- What is true about Product Listing Ad extensions? Select all that apply.
- What type of auction can the Microsoft Retail Media platform ( powered by PromotelQ) platform offer?
- When creating a PLA campaign, after selecting your desired SKUs, the category targets must be manually applied to the campaign. True or false?
- Which are the primary pacing methods available in the Microsoft Retail Media platform (powered by PromotelQ)? Select all that apply.
- Which campaign optimization strategies should you take when your PLA campaigns have high spend-through but a low ROAS? Select all that apply.
- Which campaigns can you set up in the Microsoft Retail Media platform (powered by PromotelQ)? Select all that apply.
- Which key different i at or would make retail media more attractive to brand advertisers to invest?
- Which of the following factors influence the likelihood for PLA campaigns to win auctions? Select all that apply.
- Which of the preset reports in the Microsoft Retail Media platform (powered by PromotelQ) can you use to get ROAS within a certain time frame? Select all that apply.
- Which retail media ad formats can brands use to reach their shoppers? Select all that apply.
- Which shopper engagement will trigger charge for Auction Banner Ads campaigns in most cases?
- Which shopper engagements will trigger charges for PLA campaigns in most cases?
Microsoft Retail Media Certification All exam questions
- Auction Banners may appear within product carousels on highly visible pages across a retailer's site. True or false?
- Contoso Running Shoes sells their products through retailers and has a primary focus of increasing brand awareness of new products onsite. Contoso Running Shoes should run a Banner Display Ad. True or false?
- Digital signage and audio promoted in the retailer stores by brand advertisers are not considered part of the omnichannel Retail Media ecosystem. True or false?
- Microsoft Retail Media platform’s (powered by PromoteIQ) PLAs use category as their primary targeting to serve ads to onsite shoppers. True or false?
- What are benefits of using the onsite PLA solution in a retail media program? Select all that apply.
- What are the benefits of Auction Banners (also know as display banners) with Microsoft Retail Media? Select all that apply.
- What does "Report Interval” refer to in the campaign reporting?
- What does “Campaign Budget Interval” mean in the Microsoft Retail Media platform(powered by PromoteIQ)?
- What does “PLA” mean in the Microsoft Retail Media platform (powered by PromoteIQ)?
- What does “Total Sales” mean in the Microsoft Retail Media platform (powered by PromoteIQ)?
- What type of auction can the Microsoft Retail Media platform ( powered by PromoteIQ) platform offer?
- Which are the primary pacing methods available in the Microsoft Retail Media platform (powered by PromoteIQ)? Select all that apply.
- Which campaigns can you set up in the Microsoft Retail Media platform (powered by PromoteIQ)? Select all that apply.
- Which key differentiator would make retail media more attractive to brand advertisers to invest?
- Which of the preset reports in the Microsoft Retail Media platform (powered by PromoteIQ) can you use to get ROAS within a certain time frame? Select all that apply.
microsoft search advertising All exam questions
- A bid is the maximum amount an advertiser is willing to pay for a click.
- A click on an ad extension incurs an additional charge to a normal click.
- Ad group settings must inherit settings from the campaign level.
- additional opportunities to re-engage with customers who have abandoned their shopping cart. Re marketing can specifically target Gail's Gifts is choosing an automated bidding strategy. They want to have confidence that their bids are driving as much traffic to their website as possible while staying within their budget. Which bid strategy should they choose?
- An ad extension, if present, will always serve.
- An ad title can contain three parts, each up to 30 characters long.
- An event goal conversion can be best defined as which of the following?
- Anna notices one device type performing poorly. What is the maximum negative bid adjustment Anna can use for a device?
- Arlo has applied targeting at both the campaign level and ad group level to his campaign. Which level will take priority?
- Ashley's Autos has placed a Universal Event Tracking (UET) tag on each of the pages on its website. Which of the following features needs this tag to function?
- At what level is auto-tagging with Microsoft Click ID enabled when creating a new Universal Event Tracking (UET) conversion goal?
- Broad match keywords have the most potential for high impressions.
- Campaigns are the lowest level in the account structure hierarchy.
- Cathleen wants to check that her Universal Event Tracking (UET) tag is functioning correctly on the website, 'Cathleen's Musical Instruments'. Which of the following options would enable Cathleen to do this?
- Cathleen wants to check that three Universal Event Tracking (UET) tag is functioning correctly on the website, 'Cathleen's Musical Instruments'. Which of the following options would enable Cathleen to do this?
- Celine is a camera retailer who wants to create engaging ads with images of what products are sold from the catalog. What ad type should Celine use?
- Cesar's online Jewelry Store is choosing an automated bidding strategy. Without constantly managing their bids, they want to specify the percentage of times their ad is displayed compared to their competitors in a given position on the search engine results page. Which bid strategy should they choose?
- Complete the following sentence by selecting two correct answers: With Microsoft Advertising, you can use Dynamic Re marketing…
- Complete the following sentence by selecting two correct answers: With Microsoft Advertising, you can use Dynamic Remarketing…
- Contoso Bikes wants to ensure that if one campaign is attracting a lot of traffic on a given day, it CAN take budget from other campaigns. Which budget type should they select?
- Contoso Clothing is new to Microsoft Advertising and wants to track how many people buy a shirt online after clicking on their ad. What feature must they implement?
- Contoso Coffee chain of coffee shops is eager to ensure they bid on the brand keyword 'Contoso Coffee. Why?
- Contoso Desserts is new to Microsoft Advertising and wants to implement conversion tracking. What is the first step?
- Contoso Foods wants to track each time a searcher who has clicked on their ad watches a video on their site as a conversion. Which Microsoft Advertising feature do they need to implement?
- Contoso Hotels wants to ensure that excessive spend on one campaign does not take budget from other campaigns. Which budget type should they select?
- Contoso Pet Supplies wants their ad for the keyword 'Cat Snaxxx' triggered when a user searches either of the individual words in any order, or words related to Cat or Snaxxx. Which match option should they choose?
- Contoso Shoes' campaign reached its budget limit for the day, so it has been automatically paused. What could Contoso Shoes do to make its ads go live again?
- Contoso Ski House wants its keyword 'winter vacations' to match to queries such as 'winter vacations discount' but not 'Hawaii vacations'. Which keyword match option should it select?
- Contoso Vacations sells experiences in Mexico. Which of the following targeting opportunities are available to them with Microsoft Advertising?
- Dynamic Search Ads automatically target relevant search queries based on the content of your keyword list, and are dynamically created to respond to these keywords.
- Dynamic Search Ads automatically target relevant search queries based on the content of your website, and are dynamically created to respond to these search queries.
- Each sponsored search ad that a user sees is called a(n):
- Emily is creating a campaign for a large insurance company's auto insurance and is choosing an automated bid strategy. The aim is to use Microsoft Advertising’s data-driven bidding to get as many online purchases as possible. Which bid strategy should Emily choose?
- Exact match can also match to search queries that are minor variations of the keyword, or ‘close variants’.
- For enhanced cost per click, which of the following is true about Universal Event Tracking (UET) with a conversion goal?
- Franz sells a wide variety of apparel. Franz's goal is to dynamically insert data into text ads from a feed depending on certain circumstances. What ad type should Franz use?
- Gaby is marketing luxury vacations and notices ads are being triggered by queries for 'cheap vacations'. What should Gaby do to prevent this?
- Gregory wants to set up billing information in a new account. Gregory can use Google Import to copy this over from his Google Ads account.
- Hitesh wants to see the number of impressions for each headline and description combination for his Responsive Search Ad (RSA). What type of report should Hitesh run?
- How do you calculate average cost-per click?
- How is a click-through rate defined?
- How is a conversion rate defined?
- How many sales an advertiser is getting per number of clicks is known as:
- How many types of Dynamic Re marketing lists are available to an advertiser?
- How many types of Dynamic Remarketing lists are available to an advertiser?
- How many Universal Event Tracking (UET) tags are needed per advertiser website?
- In general, the higher up on the SERP your ad is the less likely it will be to clicked.
- Jack wants to provide a variety of headlines and descriptions so Microsoft Artificial Intelligence can automatically select the best combination. What ad type should Jack create?
- Jane knows that her campaigns will be more efficient if she improves her quality score. How can Jane do this?
- Kari's Clothes online store has a re marketing list of site visitors applied to a campaign. For this campaign, they only want their ads to appear to customers on the re marketing list. Which targeting option should they choose?
- Kari’s Clothes online store has a remarketing list of site visitors applied to a campaign. For this campaign, they only want their ads to appear to customers on the remarketing list. Which targeting option should they choose?
- Kat's Clothes online store has a re marketing list of site visitors applied to a campaign. They want their ads to appear to all potential customers, but apply a positive bid adjustment for customers on the re marketing list. Which targeting option should they choose?
- Kat’s Clothes online store has a remarketing list of site visitors applied to a campaign. They want their ads to appear to all potential customers, but apply a positive bid adjustment for customers on the remarketing list. Which targeting option should they choose?
- Lilly currently has a standard Universal Event Tracking (UET) tag implemented, but wants to start using dynamic re marketing on the campaigns. What 2 additional parameters required in UET will Lilly need to add?
- Lilly currently has a standard Universal Event Tracking (UET) tag implemented, but wants to start using dynamic remarketing on the campaigns. What 2 additional parameters required in UET will Lilly need to add?
- Louis running a search campaign for a major retailer and wants to remarket to previous site visitors. When doing this, Louis can target site visitors or cart abandoners, but not people who have actually made a purchase.
- Maria has noticed that her ads are not appearing as high on the search engine results page as they used to. Which of the following could Maria do to improve her ads' position?
- Maria-Jose wants to run a report to see impressions, impression percentage, and impression percentage lost to budget and lost to bid. Which report should Maria-Jose run?
- Microsoft Advertising allows you to import a keyword list from Google.
- Microsoft Advertising Editor allows you to work and make changes online only.
- Microsoft Advertising saves your Google Ads sign-in information for easier access with other Google Imports.
- Nick's Shirts and Ties wants to track a conversion each time someone makes a purchase on their website using a destination URL conversion goal. Which page should they specify as the destination URL to track this type of conversion?
- Norman's Hardware wants to remarket to people who have visited Normans hardware.com. They have already implemented the Universal Event Tracking (UET) tag on the site and created a re marketing list. At what point will Microsoft Advertising add a site visitor to their re marketing list?
- Norman’s Hardware wants to remarket to people who have visited Normanshardware.com. They have already implemented the Universal Event Tracking (UET) tag on the site and created a remarketing list. At what point will Microsoft Advertising add a site visitor to their remarketing list?
- Paid search follows a Pay Per Click, or PPC, advertising model. Using this system, an advertiser only pays when a consumer clicks on their delivered ad.
- Phuong wants to see details of which queries have been triggering the ads in a campaign that has been running for a few weeks. Which report should Phuong run?
- Ravleen wants to run a report to see financial documents, including invoices and credit memos. Which report should Ravleen run?
- Report templates can be saved and scheduled to run automatically.
- Reporting is offered on the syndicated search partner domains where your ads have served.
- Responsive Search Ads can be imported from your Google Ads campaign.
- Sarbjit wants to research keywords, compare impression share, and customize bids. Which Microsoft Advertising tool should Sarbjit use?
- Saskia is running a search campaign for a major retailer and is writing ad copy. With re marketing, Saskia has the ability to show previous website visitors different ad copy to other people.
- Saskia is running a search campaign for a major retailer and is writing ad copy. With remarketing, Saskia has the ability to show previous website visitors different ad copy to other people.
- Shani's Shoes is an online store where customers can buy running shoes. À number of customers are adding shoes to their cart, but then leave the site. Which of the following is a characteristic of Dynamic Marketing which Shani's Shoes can take avantage of?
- stage is to access the publisher report to identify and exclude domains with poor performance on the desired KPI, where When is a customer removed from the Dynamic Re marketing list?
- Susana has recently implemented Responsive Search Ads (RSAs) on search campaigns. To best understand the full impact of her RSAs, how soon after implementation should Susana measure their performance?
- Tailspin Fences and Gates Inc. does not want its ad to display when a customer searches for ‘Bill Gates’. To avoid displaying an ad when a customer searches for ‘Bill Gates’, which Microsoft Advertising option should they select?
- The 'Target and Bid' audience target setting does not narrow your ad's audience.
- The Microsoft Search Partner Network is comprised of partner-managed properties powered by Bing. They have their own brands, but search results and ads are served by Bing.
- The words or phrases a user types into a search box are often referred to as:
- There are two ad distribution settings in the Microsoft Advertising network. Which setting does Microsoft Advertising recommend?
- To pay with monthly invoicing, you will need to have a live insertion order set up.
- user lands on the advertiser's site after clicking on their ad and when a user lands on the advertiser's site who has not clicked Contoso Holidays wants their ad to display for the keyword ‘Flights to New York only when a customer search query matches their keyword precisely- induding some close variants- with no extra words. Which keyword match option should they select?
- What an advertiser defines as a sale – could be a sign up or a purchase is known as:
- What are impressions?
- What are some benefits of using re marketing in your paid search campaign?
- What are some benefits of using remarketing in your paid search campaign?
- What are some reasons why you would use page feeds for dynamic search ads?
- What are the benefits of using in-market audiences?
- What are the ways in which you can import your Google Ads search campaign data?
- What are the ways in which you can target your ads?
- What are the words or phrases a user types into a search box referred to as?
- What can a Sitelink ad extension provide?
- What do past buyers lists do in a dynamic re marketing campaign?
- What do past buyers lists do in a dynamic remarketing campaign?
- What does a Callout ad extension provide?
- What does SERP stand for?
- What is the maximum number of ad descriptions an advertiser can provide for their Responsive Search Ads?
- What is the maximum number of headlines an advertiser can provide for their Responsive Search Ads?
- What level or levels can ad targets be set?
- What should you know before importing a file in Microsoft Advertising Editor?
- When using Google Import, which of the following may be modified automatically as part of the import process?
- When will changes made in Microsoft Advertising Editor be reflected in your Microsoft Advertising account?
- Which column is required as mandatory when uploading your Dynamic Search Ads page feed?
- Which domains are included in the "Microsoft sites and select partner traffic” ad distribution setting?
- Which of the following are Microsoft Advertising budgeting options?
- Which of the following are the three stages of Microsoft Advertising search partner optimization?
- Which of the following is not considered in calculating quality score?
- Which of the following is true about Universal Event Tracking (UET)?
- Which of the following payment methods are allowed if using a post-pay threshold?
- Which of the following will not import using the Google Import tool?
- Why is it important to group relevant keywords together in an ad group?
- Willow Sporting Goods are concerned that a lot of their ads are being blocked from showing. They believe this is due to keywords that have been set up to prevent ads from being triggered by a certain word or phrase. Which report should they run?
- With conversion tracking, the only thing possible to track is when a customer actually purchases a product.
- Yandi's online Bike Store is choosing an automated bidding strategy. They want to get as much conversion value and revenue as possible for given return on ad spend objective. Which bid strategy should they choose?
- Yani is creating a search campaign and is choosing an automated bid strategy. The aim is to ensure an average spend to get a customer to take action on their website over 30 days is less than $10. Which bid strategy should Yani choose?
- You can use the Google Import feature to import an in-market udience to your campaign.
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