Miguel knows that the majority of e-commerce customers do not purchase after viewing a product for the first time.He want store engage those that have viewed hisbrand'sproducts.Which Amazon audience should Miguel leverage?

Miguel should leverage audiences based on views because this audience segment specifically targets users who have previously viewed his brand's products but have not yet made a purchase. This aligns with his goal of re-engaging customers who initially showed interest but didn't convert. Audiences based on purchases would target existing customers, which isn't Miguel's primary goal here. Lifestyle audiences are too broad and don't specifically focus on users who have interacted with his products.