Mixing ad formats is a good idea,and you know that.But which mix of awareness ad formats should you use if your goal is efficient reach?

**You can extend the conversion window to be longer:**The conversion window is the period of time after a customer interacts with your ad during which a conversion,such as a purchase,is recorded in Google Ads.Bydefault,this window might be set to a shorter duration,like30days.However,if you recognize that your customers often take longer than this default period to decide on a purchase after interacting with your ad,it's beneficial to extend this window.Extending the conversion window ensures that you capture all the conversions that result from people who take their time to make a decision, giving you a more accurate picture of your campaign's effectiveness.