Mobile apps area great tool to engage with customers on the go.What is one of the major benefits of a mobile app over a website?

The correct answer is "Apps allow you to send push notifications." This is a key advantage of mobile apps over websites. Push notifications are direct messages sent to a user's device, even when they are not actively using the app, providing a powerful way to re-engage users, deliver timely updates, and promote offers. Websites, while accessible on mobile devices, do not have this native capability. "Apps are easy to access on the app store" is incorrect because while app stores are a discovery channel, websites are arguably easier to access through a simple search or URL. "Apps generally work on more mobile devices" is also incorrect; websites, being platform-agnostic, generally work across a broader range of devices and operating systems without requiring specific app development for each.